Marco Savo on LinkedIn: 🍭 Come on in, folks! Step into the wondrous world of Willy Wonka: an… (2024)

⭐"Dive into the whimsical of Willy's Chocolate Experience!, a place where chocolate dreams become reality. Book your adventure now and embark on a journey filled with wondrous creations and enchanting surprises at every turn!"⭐🤔 The above is an exact quote from the website built to promote an event which cost £35. With the website built almost entirely of AI, and with cringe worthy grammatical errors, it raises more questions than answers but one thing I know for sure is that more needs to be done to educate on AI and its use. Seeing an article titled "Police called to Willy Wonka chocolate experience as families furious" I ended up down the rabbit hole.Has anyone watched the documentary about the Fyre Festival on Netflix? This event screams Fyre Festival 2.0 but with chocolate. 🗣️Let's talk about what went wrong here...🤖 The pre-marketing relied heavily on an AI built website and AI curated content. With no real imagery of the event or 'experience', it's alarming how easily sales were generated from content built solely on simple prompts.💰 Cash grab springs to mind. Any event organiser or sensible marketing expert would never have communicated this event without prior sign off on all deliverables. From the outside looking in, it appears the thought of profit outweighed the need to run a successful event. All this does is highlight that customer experience is still number 1 and any event strategy has to prioritise the customers participation.🥂 Running an event isn't easy, and it appears that these pop-up experiences are quite literally 'popping up' all across the UK as people seek out new and exciting things to do. Through Meta advertising of the event, it's clear that the team behind the marketing understood how word of mouth and UGC would enhance the events awareness but again, it's alarming how easily the team (if there was one) signed off on communications that were so poorly written. ⏳Was there a deadline? It sure seems that way and why it was pushed so hard raises another question, why?It won't take you long to investigate the team behind this, with an open admission that this event was created solely using AI to build, market and sell tickets. 📰 The takeaway is that no matter your background in running an event, or whether you use AI to help, AI cannot fully deliver the 'experience' you're looking for as marketer, regardless of how 'experienced' you are in AI.#AI #EventsMarketing #Experience

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🌟 New Blog Post Alert! 🌟I'm excited to share my latest insights on the current trends shaping the future of the event industry. From vibrant floral designs and bold color schemes to the integration of AI in virtual events, this post covers the key elements that are making events more memorable and impactful.I'd love to hear your thoughts! What trends have you noticed or incorporated in your events? Share your experiences in the comments below.#EventPlanning #EventTrends #VirtualEvents #Sustainability #EventDesign #Hospitality

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Event Trends for 2024. Whilst I'd love to predict what's going to happen this year. I'm actually interested in learning what people think and am reading a lot around this topic. There's a great article (linked below) from Ticket Tailor. As an event platform they have a lot of data and con see where the trends are headed. Themes of: costs remaining front and centre, sustainability, using events to give back and a focus on community and reward loyalty, all using data - would all be on my list. I'd also add how ai can enhance your event planning into trends for event planners. This is worth a read. https://lnkd.in/e5Hk3XAj #trends #trendsfor2024 #eventtrends #events2024 #EventPlanning #Sustainability #Community #RewardLoyalty #AiEventplanning #EventData #EventstoGiveBack

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You can’t host a cheap event and expect to be seen as a top event host and go to expert in your industry. Now don’t get me wrong, it is possible that you host an event from your living room and close 20 people into a 5k offer and close to 100k but let’s get real for a second…You need to invest money into your event, to get BIG results.The production, marketing , team and everything costs money.My first workshop back in 2019 cost me less than €1,000 and I closed over 20k in sales but to get to the next level of closing a million dollars from 1 event, there’s a bigger investment.In February, 2024 - I hosted my FIRST in-person event in 5 years with over-250 LIVE!-A profitable event requires investment..It's a tough reality.But it’s the truth!Here’s how much money I spent.- Let’s start on the biggest event costs. The total price of the venue including the food and drink which was absolutely delicious btw: €38,637- My incredible team! Including production, AV, event staff, cameramen: €68.079 - Hotel rooms for my team of 7: €6,480 I flew my team half-way across the world, they needed somewhere to stay. Self explanatory really!- Celebration night for event team members : €1,100 - Paid Ads: €15,000. We actually didn’t run direct ads to the event, but ran ads to our FREE events where we then sold tickets to.- VIP Party! I had to spoil my VIP attendees with drink tokens, nibbles and a party: €2,400- Print, Event Props, Gift bags - branding is EVERYTHING! This cost: €8000And the final total cost was……..€153,892!Do you want to see more of my ‘transparency’ posts ?Our industry brags about sales but fails to show the other side of it - costs to be in this game!

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"Unleash the Creative Spirit 2024"Join us for a year filled with boundless imagination and limitless inspiration. The "Unleash the Creative Spirit 2024" campaign is here to ignite your passion for creativity, cater to your event requirements, showcase your talent through exhibitions, and supercharge your marketing strategies.1. Engaging Events:Experience a series of engaging creativity events throughout 2024. Whether you're an artist, entrepreneur, or enthusiast, our events are tailored to provide a platform to share your ideas and collaborate with like-minded individuals. We have everything from workshops and masterclasses to panel discussions and brainstorming sessions!2. Tailored Event Requirements:At "Unleash the Creative Spirit 2024," we understand that every event has unique requirements. Our team of experts is dedicated to ensuring that your creativity event runs smoothly, handling all the logistical arrangements, venue setup, technological requirements, and any other specific needs you may have. Sit back, relax, and let us handle the details so you can focus on unleashing your creativity.3. Inspiring Exhibitions:Showcase your artistic brilliance at our curated exhibitions throughout the year. We provide a platform for artists of all disciplines to display their creations, attracting a diverse audience of art enthusiasts, influencers, and industry professionals. Whether you work with traditional media, digital art, sculpture, or other forms, our exhibitions will help you gain exposure and recognition within the creative community.4. Elevate Your Marketing:I'd like you to please discover innovative strategies to boost your marketing efforts in the creative industry. As part of our campaign, we offer specialised marketing workshops and expert guidance to help you boost your brand visibility, create captivating content, and effectively reach your target audience. Unleash the full potential of your creativity by mastering the art of marketing.Join us in 2024 to experience the power of creativity firsthand. Be a part of "Unleash the Creative Spirit 2024" and embark on a journey of inspiration, collaboration, and growth. Whether you're an established professional, a budding artist, or an industry leader, this campaign is designed to cater to your unique needs and provide a supportive environment for you to thrive.Take advantage of this opportunity to connect, create, and excel. Mark your calendars and prepare to witness the wonders of creativity. Together, let's unleash the creative spirit in 2024!For more information and event updates, visit our website or follow us on social media. Let's make 2024 the most extraordinary year yet for all creativity events!#UnleashTheCreativeSpirit2024 #InspireInnovateCreate

My Learnings as a Start-up Founder in the Event IndustryIt’s been 9 months since I embarked on my journey to build an event management company from scratch. Coming in with no prior experience in events, I relied heavily on my background in fashion (marketing and branding) to guide me.Through meeting numerous industry professionals—some welcoming, some not—I’ve gathered few insights that I hope will be useful for anyone venturing into this field.1. The Power of IPsThere’s a race among clubs and festival organizers to establish their own iconic IP (think Grubfest, Horn Ok Please, etc.). Creating a successful IP is about much more than capital; it’s about understanding your target audience, the network you build, and having a long-term vision for where that IP can go.2. Scalability Over CapitalMany believe that a large capital investment is important to launch an IP. While it helps, a unique and scalable idea can get you started with as few as 50-100 attendees. Take Jaipur Hopshop as an example—it taps into a niche, catering to the “Pinteresty” crowd that craves aesthetic, frat-style parties. If your concept resonates with even a small group, that’s enough to begin building your IP.3. CommunitiesIn the growing event space, communities—whether mom groups, tech communities, or tight-knit friend circles—are getting into events to make profits. If you can rally even 50 people from such groups who are willing to pay for your event, it can be the foundation for scaling up.I’m still on my journey in the event industry and learning more every day. As I continue to grow and scale, I’ll be sharing my experiences and insights along the way and feel free to drop your thoughts as well.

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Here's my thoughts on getting brand experience right.

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Content doesn't age well. But connections compound over time.There are only two real reasons to go to an event: To learn or to connect. Those who draw the most value out of a live experience, tend to optimize for the latter. --------There was a time where events were the only place for you to get access to bleeding-edge information when it comes to your industry or area of interest.But we live in a different time; Content is abundant. Almost anything shared from the stage from a speaker is a replay of their greatest hits and rarely anything new and novel. Look up any speaker and you will find books, blogs, podcasts, etc… of them sharing their area of expertise, in depth, all of which can be consumed at your convenience. Meaning, it makes little sense to hop on a plane, sit passively in a cold conference room, and listen to information you could have consumed while at the gym or on the way to the office. The caveat here is that great events can expose you to speakers who you wouldn’t have come across otherwise. BUT, most event producers play it safe by booking big names draws who will be an easy base hit, vs taking a chance on the diamonds in the rough who may be home runs. Also, for most events... The event producers don't care about you. Sponsors are the customers, making the attendees the product.----The best events are exclusive opportunities driven through word of mouth. You don't see ads. They rarely have flashy websites... In fact, some don't have any web presence at all.So what should you look for when considering investing your time, energy and resources into attending an event? These aren't steadfast rules, but they are helpful...#1 - If you’re the smartest person in the room, you’re in the wrong room.Replace “smartest” with whatever matters to you most at this stage of your life… “Wealthiest”, “fittest”… The best events are those that connect you with companions on the path who have accomplished what you have set out to achieve. So look for those opportunities to surround yourself with folks who are one or two steps ahead of you. ---#2 - The higher the investment, the more of a commitment.Big commitments challenges everyone to be more present, and more engaged in order to draw the most value possible.When everyone is called to really lean in, everyone wins.---#3 - The larger the group, the worse the conversation. | Naval RavikantAttending big and flashy festivals and summits with thousands of people have been great to bolster my status on social media, but in my experience, those environments make it really hard to forge meaningful connections.The best live experiences are often the most intimate ones.--------At the end of the day, I embrace the belief that the quality of an event comes down to the quality of people in the room.So don't judge an event by the content alone, but by the potential connections.Share a different perspective? I'd love to hear your thoughts and experiences 🙂

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A smarter Siri will help you with your schedule, tell you what’s in your email, and when your attendees’ flights are landing. But will this upgrade really change the way technology is used for events? Learn more in this article from Skift Meetings.https://buff.ly/3ROjPeC#eventprofs #tradeshow #booth #eventplanning #eventmanaging #events #exhibition #evenements #evenementiel #salonprofessionnel #stand #exposition

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Eventbrite has published its annual TRNDS report, highlighting current trends in the event industry. It provides some interesting insights for event organisers that want to have a positive impact. For those short on time (who isn't?), we've pulled out the points of interest.🚀 The Rise of Adventure and Community ConnectionsThe report highlights a significant trend towards adventure and experiences, particularly among 21- to 35-year-olds, who are eager to step out of their comfort zones and engage with new experiences and people. This yearning for connection and community is more than just a passing trend—it's a call to action for event organisers to craft experiences that not only entertain but also foster community and connection.🌱 Experiential Events and SustainabilityWith attendees prioritising "experiences over things," there is a golden opportunity for events to integrate sustainable practices that resonate with eco-conscious consumers. The push towards experiences that are immersive yet mindful of their environmental impact underscores a broader shift towards sustainability in the event industry.🚨 Challenges Ahead: Cost of Living and Event PricingDespite the optimism, the report acknowledges the continued challenge posed by the cost-of-living crisis, with many organisers planning to raise ticket prices. However, the desire for unique experiences remains strong, suggesting that some attendees may still be willing to pay a premium for events that offer exceptional value and alignment with their personal and ethical values.⭐ Opportunities for Small and Grassroots OrganisersFor small and grassroots event organisers, the trends point towards leveraging niche, community-focused events that can deliver on the promise of personal transformation and connection. These organisers are uniquely positioned to tap into local networks and create events that are not only sustainable but deeply integrated into the fabric of their communities. Got any events planned this year? We'd love to help you promote them! Click here to submit your event: https://lnkd.in/dAfutT4J